Fitness Marketing Strategies That Work for Personal Trainer Websites

If you are looking to increase your fitness marketing business use strategies that will not only bring in new members, but also entice regular members to get involved in other fitness facilities available in your gym. Use the following tips as a guide:

  • Start with your regular membership list. Since such members have already experienced the value of your fitness classes you could check if they would be interested in being upgraded to boot-camp sessions. This would net you a good increase in the membership fee. Use bait such a boot-camp membership would help in reaching goals faster.

Personal Trainer Website

  • Take a look at your register where a good few people may have signed in, but did not commit to a membership. Over time such people may have had second thoughts on going in for fitness training. All they would need then is that little extra push. Send out text messages or make the required phone calls to that could be potential list.


  • Many of your current members could have been referred to your gym by their contacts or by your personal trainer websites. If you have the names of such contacts on file, check whether they would now like to also take up fitness training. The interest they showed when referring their friends, could result in new memberships with the right approach


  • Take a look at your affiliates and JV partners with whom you had some business interaction. For example if a particular business helped you advertise your fitness marketing in the past, making contact with them again might result in new ideas on how to increase your business thrust.


  • Another good strategy to increase your business would be sponsorship. Check out a needy charity organization and offer a one month free membership to new entrants. You could also sponsor a bodybuilder or athlete in your gym for a public competition.


  • Flyers are a popular way to keep your business in the public eye. You could distribute flyers, advertising the benefits of fitness training and facilities offered by your gym. Make the flyers attractive and informative and distribute them where large groups of people gather – such as stadiums, exhibitions etc.


  • On the business front, make sure you carry a good few business cards. Whenever you meet potential customers or other helpful business agencies you should hand over one of your cards. If you meet people in your neighbourhood supermarket, beauty salons etc, after chatting them up a bit you could hand over one of your cards. Any incentive you can offer if such people come to check out the gym could land you a new client. You should also get involved in community events if the theme is fitness and health. Regular exposure will definitely help you to establish brand recognition.


  • Lastly and very importantly, you have to market your business. Make use of social media and the internet – avenues that are leading to huge business increases. Get yourself a website if you do not already have one. For more ideas on how to market your fitness websites visit

Web Application Framework for Presonal Trainers

A web application framework is designed to help the development of dynamic websites, web services, and web applications. Basically, a web application framework is a software framework. There are a number of frameworks available freely for use which provides access to a database, session management, and template framework, you may easily reuse the codes depending on your use.

Types of Architectures in Web Application Frameworks

There are so many web application frameworks available on the internet that runs on MVC pattern. There are five major types of architectures: component based, hybrid based, meta, request based and RIA based. Let’s have a short look on some architectures.

Model View Controller (MVC): As I stated earlier above that there are many frameworks which follow the pattern of Model View Controller (MVC), which easily separates data model from the user interface. This process helps MVC with promoting code reuses and modulations codes and also allows multiple interfaces which can be applied.

Push Based and Pull Based: There are some frameworks which required some actions to complete the processing which is known as Push based architectures. Ruby on Rails and Spring MVC are popular architectures which are push based. Those architectures which start with a layer and then pull results from other controllers when needs, these are pull based architectures but also known component based framework. Struts 2 and Strips are good examples of architectures using Pull based architectures.
Content Management Systems (CMS): When a higher level web application framework is taken with a big role it is called as Content Management Systems. There are some popular CMS available like Drupal and Joomla which provides minimal work where all functions are extended through modules. There will thousands on add-on modules available to be used with CMS and extends the use of a web application framework.

Features of Web Application Frameworks

Till now, we only discussed What is a web application framework and what are its types? Which clarifies only its basic and how it is made. Let’s have a short look at its features and what you can do with frameworks.

Web Template system in a Web Application Frameworks

All the dynamic pages run on the internet are actually a combination of static part (HTML) and dynamic part, the dynamic part is code which generates HTML. Now, this can be done through variables by using a template or optionally you can go through codes. Variables are referred as code in programming languages like PHP or ASP.NET, but in templates, you can use variables without using codes. To differentiate between HTML and variables, a syntax is made available while writing the codes. There are some engines which do not support this logic, so make sure whether it supports or not before you start your actual work.

Caching and security in Web Application Frameworks

In order to reduce the bandwidth use and load on the server we use caching of web documents which are opened in a browser, this is called Web caching. Usually, it copies the documents which pass while you browser pages on a website. Meanwhile, some frameworks come with authentications support which enables the web server to identify users of an application and restrict them to some area depending on the given functions.

Ajax in Web Application Frameworks

Ajax which is a short form of Asynchronous JavaScript and XML is used for creating interactive web applications in web development. The purpose of using this technique is to provide a more responsive look and feel to web pages by exchanging some small data of server, so you don’t have to reload a page or send a new request to complete a single user request on page. Ajax helps you to increase speed, interactivity, and usability of a web page. Writing Ajax in programming a bit complex so there are some Ajax Frameworks available with Ajax support which makes your work faster and reliable.

There are never ending frameworks available for each programming language and you can opt any one of them depending on your usage and also there are some tools available for creating and providing web services using a web application framework.